Master of Arts, Journalism, University of Colorado at Boulder
Bachelor of Science, Mass Communication, Miami University of Ohio
Experience
Content Project Manager, Miles | Weaver (formerly Weaver Multimedia Group), Aug. 2010–Present
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Work closely with destination-marketing organization (DMO) clients and account managers to determine the most effective content strategy for each client.
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Create and execute comprehensive content strategy plans for all products — including print, web, email, social and tablet — that effectively communicate each client’s brand, tone and voice and engage target audiences.
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Coordinate with the creative, web development, sales and account management teams to execute project plans that focus on meeting deadlines, staying innovative and exceeding client expectations.
- Develop and maintain client relationships and identify opportunities for growth.
- Work with internal teams to conceptualize and write new business proposals.
- Manage a team of content editors and freelancers.
- Created and executed long- and short-term web content strategies for two large DMO websites, which combined average 1.6 million page views per month.
- Tracked analytics for web content and email messaging and created performance and recommendation reports for clients.
- Employed SEO and social-media strategies to boost traffic and engage visitors.
- Worked closely with clients and designers to develop and execute editorial visions for eight travel publications on behalf of six state and city DMOs.
- Managed client relations through daily communication and problem solving.
- Adobe Photoshop 5.5
- Adobe InDesign 5.5
- Microsoft Office Suite
- Various content management systems
- Intermediate HTML and Dreamweaver