Beginning in August 2010, I took over as Content Project Manager for several publications of the Philadelphia Convention & Visitors Bureau, including the bi-annual
Philadelphia Official Visitors Guide. The client wanted a new design with fresh, engaging content that embodied their brand: historic and modern, trendy and traditional. Our goal was to show visitors that while the city's Colonial sites and historic streets are unparalleled, Philadelphia is a sophisticated city with world-class restaurants, shopping and culture. The result has been a huge success. Check out the
latest issue and see for yourself. On an iPad? The guide is also available as a
free, downloadable app.
